If you keep up with the Kardashians, you’ve probably seen some of the work of Jen Atkin, celeb hairstylist. She has worked with Jennifer Lopez, Gwen Stefani, Emma Stone, Sofia Vergara, Jessica Alba, Cindy Crawford, Katy Perry, and Christina Hendricks, to name a few. However, we’re not here to discuss her relationship to the stars. We’re here to talk about her haircare line, OUAI. OUAI is “a line for real life, for real women”, as Atkin says herself. It is about making luxury accessible and easy in a world where life can be hard. While we support this mantra, we have a new reason to love OUAI.
It is with great honour that we introduce Toronto hairstylist Alysse, member of The Beauty Team, and now, Canadian Educator for the OUAI line. We were eager to ask Alysse a few questions about her new position. Here’s what she said:
Q: What inspired you to pursue this position?
A: One of my biggest inspirations in my hairstyling career has always been women in the industry. I love Jen Atkin and her line. The idea of working for someone whom I idolize just seemed like a dream.
Q: What do you love about the job?
A: I love educating people about hair. Being able to do this with new people every day just seemed like something I’d be great at because I love it. I find Sephora’s staff education is lacking in the hair department so I thought this was an amazing idea!
Q: What is your favourite OUAI Product?
A: I can’t wait to try the dry shampoo foam! It seems amazing! Out of the products I have tried, I absolutely love the dry texture spray. You can use it like a dry shampoo, or through your ends to get a gorgeous beachy look.
Q: What is the best current hair trend, in your opinion?
A: I love very easy, undone hair which is trendy right now. The lived-in look—it’s effortless and looks cool.
Q: What are your favourite beauty/hair icons?
A: Well of course Jen Atkin! When I was in school we were asked to name well-known females in the industry and the only one we could name was Vivenne MacKinder. She’s known for her bridal looks. To have a new fashion forward woman to add to the list was vital for our industry. Jen has created a line that makes getting ready fast and easy. She knows what the consumer needs!
xo The Beauty Team